PHAIdesign is founded by prestige designer, design educator Mr. Yang Weijie in 2010, it`s one the Chinese leading design agency in souvenir and art merchandise design and the only establishment severing all the public art museums in Shanghai. With the background of industrial design and long-term first-hand business thinking, PHAIdesign provides not only a full case design service but also help the clients to profit for long term. PHAIdesign is a design fundamentalist which thrives from the meaning behind objects. It draws inspiration from the core philosophy of art and the threads of development of culture, with contemporary design methods to project them into the daily life. By combining art and culture with daily product, PHAIdesign creates a new design path and business model.